The media landscape has never been more complex. Consumer media habits have never been less homogenous. Media channels have fragmented beyond recognition.
Online has changed consumer behaviour and commerce forever. Consumers no longer think in terms of off and online; they expect to connect with brands and media owners in a variety of ways. This is especially true for kids and younger adults.
The BLM Way is to put the consumer at the centre of everything that we do and understand their media behaviour in great depth, so whatever we buy is as a result of a conscious process to reach a consumer group not a default.
At BLM Azure we specialise in reaching the Toys & Games consumer with the most experienced people in the sector working with our client partners, every day.
We deliver innovative ideas, with a cutting edge, which is why we accounted for over 15% of all Toys & Games advertising on TV in 2006.
We handle in excess of 250 campaigns for over 100 products targeting the kids/family markets.
We are amongst the Top 3 “kids” spenders with the primary children’s TV networks.
Some famous names on our client list include Robosapien, Dr Who, Thomas the Tank Engine, Noddy and Bob the Builder
We are regularly responsible for achieving media “firsts”